The live video feature is one of the high potential features that helped advertisers, marketers, bloggers etc in making their jobs more creative and interactive. The Facebook video allows the users to share their stories in real-time which makes their story more interactive. This feature is done through the Facebook platform on its own.
Your followers will be as the audience who will be interested in viewing your videos. Many brands are investing into this because people who have a certain skill-set then they can share their expertise through the videos which many brands saw as an opportunity to sell their products. Brands are investing into the media influencers which can influence people into buying the products or services that have been sponsored.
For example, Rachel is a mother who creates videos of her cooking different kinds of videos for her followers that are into cooking food. She teaches her Instagram Followers on how to create a certain recipe in short time. Due to the Facebook Watch feature it allowed Rachel to have a bigger audience than before. Her videos started to have millions of views. She shared her experience with the Facebook Watch feature that it is a very useful feature to have. With this feature many people can share their interests in a creative manner with their followers.
Just like Rachel many influencers have to keep on learning the system so that they can approach it in a more effective way. Watch has allowed the video bloggers to have their own space so that when the users want to watch a video they can see it on the Watch, the reason behind separating it is many times videos get ignored in the main timeline of the user due to a lot of content on it. So Watch does not have that problem, it will just be a video space for the bloggers.